Fundraising Best Practice Series: Volume 2, E-mail Fundraising
Integrated fundraising isn’t an option these days. If your organization isn’t integrating online and offline, you’re missing a huge opportunity. And chances are you’re losing donors to organizations...
View Article10 Fundraising Best Practices
As you launch your 2012 fundraising program, I hope these 10 Fundraising Best Practices from 2011 add value to your efforts. 1. Direct Mail 2. E-mail 3. Online Donation Pages 4. Thank You Receipting 5....
View ArticleDirect Mail Fundraising Tip of the Week (#3)
In this multi-channel world, anywhere from 10% – 30% of the responses to your direct mail campaign will be captured online. Make sure your website is optimized for giving. And review your donation...
View ArticleFundraising tips from #russreid2012
Here are some great quick fundraising tips I picked up at Russ Reid’s 22nd Annual Missions Leadership & Development conference last week. The event took place in beautiful Newport Beach, CA (check...
View Article15 Tips to Grow Your E-mail List
Looking for ways to grow your e-mail subscriber list? Try these 15 ways: Ask for e-mail address on your direct mail and newsletter reply devices Request it during volunteer sign-in Use an online...
View ArticleA solid website is the key to your integrated media strategy
Your website should (read: must) be the focal point of your entire integrated fundraising strategy. Why? Simply put, 99% of your donors will never walk through the doors of your office. But a...
View Article3 reasons your nonprofit needs a mobile website
There’s been a lot of talk about mobile lately. To be fair, the chatter has been going on for a few years, but it finally appears we’re approaching a tipping point. There are three reasons you need a...
View ArticleFundraising Myth Busters: Online-acquired donors are different
Today in the fourth installment of my Fundraising Myth Busters series, we’re going to tackle the belief that you shouldn’t add your online-acquired donors into your other fundraising channels....
View Article10 bad decisions nonprofits make
I’m going to rant for a minute here. Over the last six months I’ve explored more than five dozen nonprofit development operations, and in many ways I’ve been disappointed at what I’ve seen. That’s not...
View ArticleImproving donor engagement with ViewSpark
Have you heard of ViewSpark yet? They happen to be my favorite digital donor engagement platform, and if you don’t know them yet, you should check them out. I got to sit down with ViewSpark’s CEO,...
View Article6 Tips to Improve Your Online Donor Experience (and Results)
1. Understand the purpose of your site Sure, you want to build awareness, share information, and educate the public about your organization and your cause. I get it. That’s what every organization...
View ArticleSocial Media: Effective Fundraising Tool, or the Nonprofit’s Sacred Cow?
An intense debate is brewing across the nonprofit sector right now. Chances are you’ve probably been party to this debate, whether on the pro or con side of the discussion. At the heart of this debate...
View Article18 Strategies to Maximize Year-End Giving
Focus on the top 15 – 30 donors who haven’t made a gift yet this year. Get your Executive Director, Board Chair and senior development staff out to meet with these key donors personally. Find out...
View ArticleYear-end digital fundraising tips from Roy Jones Reports
My good buddy Roy Jones nails it once again with this great and timely read, 4th Quarter Check List – Pump Up Your Digital RIGHT NOW! I’m especially pleased to see him focus on the value of Search...
View ArticleCombating Charity Navigator’s Predictions for Flat Year-End Giving
Charity Navigator just released the results of a year-end giving survey of donors to 101 charities. The survey found that the majority of donors expect to give at the same levels they did last year....
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